Hospitality · Branding · Digital Experience · Direct Booking · SEO
01
The Challenge
Duo Verde was launched as a new hospitality business in Rhodes, with an existing presence on OTA platforms such as Airbnb but no dedicated website or direct booking channel.
The goal was to build a complete digital presence that would help potential guests discover the property, explore the apartments and book directly.
02
My Role
BRANDING
Logo design
Brand presentation
Visual direction
RESEARCH & STRATEGY
Competitor research
OTA research
Guest journey
Keyword research
Hospitality website benchmarking
Target audience research
Direct booking journey
WEBSITE
Information architecture
UI / visual design
Elementor
Mobile optimisation
UX / navigation
WordPress
Content / copywriting
SEO
BOOKING ECOSYSTEM
Booking engine integration
Channel manager integration
Availability setup
Connection between direct booking website and OTA ecosystem
03
Brand Creation
Creating the Duo Verde identity from scratch.
As a new hospitality concept, Duo Verde needed a visual identity that communicated a sense of privacy, nature and contemporary Mediterranean hospitality.
04
Research & UX
I researched competing accommodation websites, OTA listings and guest journeys to understand how similar properties communicate their experience and guide visitors towards booking.
A cozy and stylish garden apartment designed for a relaxing stay. Enjoy direct access to the lush courtyard, modern interiors, and a tranquil atmosphere — perfect for couples or small families.
Duo Verde “Celine”
Bright and elegant, “Celine” offers modern open-plan space with warm accents and access to the serene garden — ideal for guests seeking comfort with a touch of style.
Discover Rhodes
Destination content introduces the beauty of Rhodes from Duo Verde in Kremasti — from nearby beaches and windsurfing spots to traditional villages, local flavors and island escapes.
06
Direct Booking Experience
Turning the website into a direct booking channel.
The website was connected to a booking engine to allow guests to check availability, view rates and make reservations directly, while keeping the property’s availability connected across its booking ecosystem.
The booking flow covers availability search, accommodation selection, booking details and payment by card via Stripe, with prices shown as final and inclusive of applicable taxes and fees.
08
Technical Ecosystem
Connecting the website to the wider booking ecosystem.
I integrated the website with a booking and channel management setup, connecting the direct booking experience with the property’s wider distribution ecosystem. This allowed availability and booking information to be managed across the connected platforms.
CONNECTING DIRECT BOOKINGS WITH THE WIDER ECOSYSTEM
01
Duo Verde Website
WordPress + Elementor. Brand presentation, content and direct booking experience.
02
MotoPress Booking Engine
Availability, rates and direct reservations.
03
Hosthub Channel Manager
Synchronizes availability, rates and bookings.
04
Airbnb
Connected OTA channel.
05
Booking.com
Connected OTA channel.
06
Other OTAs
Connected OTA channels.
WordPress and Elementor formed the website foundation, while the booking infrastructure connected direct reservations with the property’s channel management system.
OUTCOME
From a new accommodation concept to an owned digital presence.
Duo Verde now has a dedicated digital presence that brings together its brand identity, accommodation experience, destination content and direct booking journey in one platform.
PREVIOUS PROJECT
LUC Group
B2B Marketing · Digital Transformation · Content Strategy · AI · Brand Experience